Artist Kelsey Robinson created a refreshingly vivid original mural just for our store at Hilldale Shopping Center. Check it out while you shop for all your eyewear essentials.
Comprehensive exams starting at $95
We recommend an annual exam to help evaluate your vision, examine your eye health, and screen for other health issues. Plus, it gives you an opportunity to ask an expert optometrist any eye-related questions.
The well-known portion of an eye exam where you read from a chart of progressively shrinking letters until they're too small to see
The part of the exam that determines your prescription for corrective lenses (if you need them)
A screening for issues like glaucoma and cataracts, and for signs of other health conditions like diabetes, high blood pressure, and more
A detailed image of the surface of your retina for the doctor to assess your eye health and check for conditions like macular degeneration, glaucoma, and retinal detachments (available at most locations for an additional $39)
Insurance, FSA, and HSA
Whether we’re in- or out-of-network with your carrier, you can use vision insurance to save at Warby Parker . (We accept FSA and HSA, too!)
Thankfully, no—we have newer methods for measuring intraocular pressure now.
It's best to have this information handy:
A list of any eye- or vision-related symptoms you're experiencing
An overview of your and your family's medical history
A list of medications you're taking (non-prescription medications included)
Your vision insurance information (if applicable)
Any questions you'd like to ask the eye doctor
You should also bring any corrective lenses you're currently using—glasses and contacts—and a pair of sunglasses to wear afterwards in case your eyes are dilated during your exam.
A comprehensive eye exam includes tests for visual acuity, refraction, and binocular vision, as well as a full ocular health assessment. A retinal exam may also be performed, sometimes requiring pupil dilation. Learn more about what to expect here.
We recommend getting an eye exam once a year to evaluate your vision, examine your eye health, and screen for other health issues. Other factors may influence how often you get an eye exam, including your age, whether you wear glasses or contacts, and if your medical history puts you at higher risk for eye diseases.
We're in-network with most major vision carriers, like UnitedHealthcare, Davis Vision, Superior Vision, and some VSP plans. For other plans, like EyeMed and Cigna, we often work as an out-of-network carrier. (Not all optometrists accept all insurance plans. We can only confirm your coverage details during your visit.)
Glasses and contacts prescriptions typically expire one to two years after the prescription was written. This time frame may vary depending on your state's regulations and the risk of your vision changing more quickly.
Recent Google reviews from Madison, WI
4.7 out of 5(119 reviews)
Jaye L
February 21, 2026
5 out of 5
I prefer Warby Parker for my glasses.
Response from Warby Parker
February 21, 2026
Thank you so much for sharing this review! We hope to see you again soon.
Joe P
February 17, 2026
5 out of 5
We had a great shopping experience. All of the staff were friendly and welcoming. Laurel helped us and was AMAZING. She was happy to pull all the frames we had favorited online before we came in. She also brought additional frames that she thought would work well and there were 2 recommendations we liked so much we ended up selecting. We were at the store the 30 minutes before close and she graciously helped us up to close. We have purchased many frames from an online-only realtor over the last several years. It was definetely worth the trip into Warby Parker instead.
Response from Warby Parker
February 17, 2026
We are so glad you had a great shopping experience! We hope to see you again soon.
Robin M
February 16, 2026
5 out of 5
Great staff and a convenient and fun location!
Response from Warby Parker
February 16, 2026
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
Lauren A
February 15, 2026
5 out of 5
This was my first time to this location, as I’ve previously visited the former location on State Street and the location in the Third Ward of Milwaukee. All of the staff at Hilldale were kind and helpful. They genuinely seemed like they wanted to help and assisted me in finding two pairs that fit me well, offered to adjust my previous glasses (that I also purchased from Warby Parker), and took care of the order of both glasses and prescription sunglasses. They walked me through all the options for coatings, etc and the return policy. I tried a blue light coating for the first time and they eased my fears of it changing the perception of color with the 30 day guarantee. Definitely pleased and looking forward to receiving my new glasses in about two weeks via mail!
Response from Warby Parker
February 15, 2026
Thank you very much for sharing this review! We are so glad you had an excellent experience.
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Nathan Z
February 12, 2026
1 out of 5
I had an appointment at 945, I arrived 7 min early and they were not open. I called twice and they did not answer either time. I showed up at 10am, when they opened and they bumped my appointment. This is a poorly run store, I would not suggest you use them for eye exams.
Response from Warby Parker
February 12, 2026
We are very sorry you did not have a great experience, Nathan. Reach out to us at reviews@warbyparker.com if you would like to discuss further — we would love to connect.
JD
May 28, 2025
5 out of 5
The people in the store were super friendly and helpful! Cool glasses too
Response from Warby Parker
May 29, 2025
Thank you for sharing this review! We are so happy to hear you had a great shopping experience.
Linda B
February 06, 2026
5 out of 5
Great experience, very friendly and helpful staff. They took care of all the insurance stuff which was great!
Response from Warby Parker
February 06, 2026
Thank you for sharing this review! We are so happy to hear you had a great shopping experience.
Christine K
January 30, 2026
5 out of 5
Love Warby Parker glasses. They have lots of choices. They make it easy to get glasses. They are very personable. Their glasses are very sturdy.
Response from Warby Parker
January 30, 2026
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!
Bruce C
January 28, 2026
5 out of 5
Great service at the Hilldale Location.
Response from Warby Parker
January 28, 2026
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
Nicole
January 25, 2026
5 out of 5
I came into WP to get new frames and update my prescription. I then experienced some of the best customer service I have ever had. They treated me with respect, listened, and were genuine. I was truly blown away.
I then, after an hour, decided to upgrade my lenses and had the best customer service call and experience I have ever had. I was truly blown away again.
Highly recommend this location and will be returning next time I need glasses!
Response from Warby Parker
January 26, 2026
Thank you very much for sharing this review! We are so glad you had an excellent experience.
Juan H
January 15, 2026
1 out of 5
Specifically one very unhelpful staff member. More interested in declining clients versus offering solutions. Came in during a "supposed" busy time and we were very flexible with options offered, but as soon as it came to having them do any sort of work to help, they'd make an excuse as to why that's not a feasible option. Why offer it in the first place? Definitely not the first time I've had an unpleasant experience and will be looking to take my prescription elsewhere.
Response from Warby Parker
January 16, 2026
We are incredibly sorry to hear about your experience, Juan. This is not the level of service we aim to provide, and we will absolutely pass your feedback along to our team. If you would like to discuss your experience further, please reach out to us at reviews@warbyparker.com
Laura P
January 14, 2026
5 out of 5
Great experience! I was greeted right when I walked in the door. Friendly staff all around. Lots of stylish frames to choose from and the staff were super patient with me trying on LOTS of different frame options. Everyone answered my questions honestly and pricing was straightforward.
Response from Warby Parker
January 14, 2026
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Brian N
January 12, 2026
5 out of 5
Friendly, knowledgable staff. Bailey was great!
Response from Warby Parker
January 12, 2026
Thank you so much for sharing this review! We hope to see you again soon.
Helen M
January 08, 2026
5 out of 5
Customer friendly. Knowledge staff.
Response from Warby Parker
January 08, 2026
Thank you so much for sharing this review! We hope to see you again soon.
Jennifer D
December 30, 2025
5 out of 5
This is the first time I actually enjoyed a visit to the eye doctor. Highly recommend!
Response from Warby Parker
December 31, 2025
Thank you for sharing this review! We are so happy to hear you had a great shopping experience.
Joan D
December 30, 2025
1 out of 5
Not only did it take an exchange of 15! emails before I received a receipt, the glasses I received today don't fit at all, I can't find my prior review on the site, will be returning these glasses for the 30-day no-questions-asked return and refund, and cancelling my appointment for dilation, which I am told should've happened previously.
Response from Warby Parker
December 31, 2025
We are incredibly sorry to hear about your experience, Joan. This is not the level of service we aim to provide, and we will absolutely pass your feedback along to our team. If you would like to discuss your experience further, please reach out to us at reviews@warbyparker.com
Donna K
December 24, 2025
5 out of 5
Great selection!!! Easy to understand pricing!!!
Response from Warby Parker
December 24, 2025
Thank you so much for sharing this review! We hope to see you again soon.
BODYFARMdrummer
December 21, 2025
5 out of 5
Friendly knowledgeable staff! I usually dread going glasses shopping. I was in the store 20 min and was checked out and glasses are on the way. As long as they hold up, I'll definitely be going back.
Response from Warby Parker
December 21, 2025
Thank you so much for sharing this review! We hope to see you again soon.
Tony S
December 16, 2025
5 out of 5
OMG the staff here is amazing! Lennox and Sam are both so knowledgeable and friendly. Our eye exam was thoroughly enjoyable and I felt like they really care. Glasses are awesome and super affordable! I can’t say enough good things about this location!! Ten stars!
Response from Warby Parker
December 16, 2025
Thank you very much for sharing this review! We are so glad you had an excellent experience.
David P
December 15, 2025
5 out of 5
Great service, thanks Daisy!
Response from Warby Parker
December 15, 2025
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!
Alpesh P
December 15, 2025
5 out of 5
friendly Staff
Response from Warby Parker
December 15, 2025
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Jennifer G
December 13, 2025
5 out of 5
Warby Parker is the best- the quality is great. I’ve tried others but WP is the best combo of quality, style, and price.
Response from Warby Parker
December 13, 2025
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
Angie W
December 10, 2025
5 out of 5
I had a great experience in Warby Parker today. I was wowed by the terrific customer service I received. Laurel helped me. She was friendly and knowledgeable. I interacted with two other employees who were equally warm and helpful.
I ordered a pair of prescription glasses. I can’t wait to get them!
I absolutely plan to return in the future for my vision exams and to shop for glasses.
Response from Warby Parker
December 10, 2025
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Aviva M
December 04, 2025
5 out of 5
Everyone I worked with was knowledgeable, helpful, and friendly. The glasses fit so well. I have progressive lenses, and these lenses are precise. The frames are amazing - so many compliments.
Response from Warby Parker
December 04, 2025
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!