Artist Kelsey Robinson created a refreshingly vivid original mural just for our store at Hilldale Shopping Center. Check it out while you shop for all your eyewear essentials.
Meet our top-notch optometrists
Our eye doctors combine best-in-class expertise with a relationship-driven, patient-first approach.
Dr. Samantha Mahajan
Introduction
Dr. Samantha Mahajan graduated from the SUNY College of Optometry in 2024.In her downtime, Dr. Mahajan enjoys spending time with friends, crafting, and good food.
Dr. Samantha Mahajan graduated from the SUNY College of Optometry in 2024.In her downtime, Dr. Mahajan enjoys spending time with friends, crafting, and good food.
Education
SUNY College of Optometry
Comprehensive exams starting at $95
We recommend an annual exam to help evaluate your vision, examine your eye health, and screen for other health issues. Plus, it gives you an opportunity to ask an expert optometrist any eye-related questions.
A detailed image of the surface of your retina for the doctor to assess your eye health and check for conditions like macular degeneration, glaucoma, and retinal detachments (available at most locations for an additional $39)
Thankfully, no—we have newer methods for measuring intraocular pressure now.
It's best to have this information handy:
A list of any eye- or vision-related symptoms you're experiencing
An overview of your and your family's medical history
A list of medications you're taking (non-prescription medications included)
Your vision insurance information (if applicable)
Any questions you'd like to ask the eye doctor
You should also bring any corrective lenses you're currently using—glasses and contacts—and a pair of sunglasses to wear afterwards in case your eyes are dilated during your exam.
A comprehensive eye exam includes tests for visual acuity, refraction, and binocular vision, as well as a full ocular health assessment. A retinal exam may also be performed, sometimes requiring pupil dilation. Learn more about what to expect here.
We recommend getting an eye exam once a year to evaluate your vision, examine your eye health, and screen for other health issues. Other factors may influence how often you get an eye exam, including your age, whether you wear glasses or contacts, and if your medical history puts you at higher risk for eye diseases.
We're in-network with most major vision carriers, like UnitedHealthcare, Davis Vision, Superior Vision, and some VSP plans. For other plans, like EyeMed and Cigna, we often work as an out-of-network carrier. (Not all optometrists accept all insurance plans. We can only confirm your coverage details during your visit.)
Glasses and contacts prescriptions typically expire one to two years after the prescription was written. This time frame may vary depending on your state's regulations and the risk of your vision changing more quickly.
Recent Google reviews from Madison, WI
4.7 out of 5(173 reviews)
Alberta S
July 23, 2026
5 out of 5
That’s was the quickest eye exam I’ve ever had in my life and I’ve been getting them my whole life. But what I really want to shout out is your employee Utopia she was so amazing it was literally like talk to your best friend!!
Monyka L
July 21, 2026
5 out of 5
Big, big thanks to my friend who recommended Warby Parker to me and to the lovely saleswoman, Laurel! I thought I had already picked the perfect eyeglasses frame for myself, but she found an even better one that I absolutely fell in love with. The comparison was quite literally good versus best!
I also needed help choosing sunglasses because I wasn’t as confident picking those out on my own. Laurel paid such close attention to how I reacted, both verbally and visually, and could genuinely tell what I loved and what wasn’t quite right for me.
The whole experience honestly blew me away. I don’t think I’ve ever received this level of thoughtful, high-quality service at an eyewear store before. The pricing was also amazing, especially since the lenses are included. At other eyewear stores, the cost of one pair of name-brand glasses can quite literally get you two pairs at Warby Parker! I left feeling so happy and confident about both pairs! Thanks again
Response from Warby Parker
July 21, 2026
We are so glad you had a great shopping experience! We hope to see you again soon.
Lapin R
July 21, 2026
5 out of 5
Everyone was super awesome and fun to chat with! Laurel helped me look at frames I would have never tried, find colors and styles that surprisingly looked good on me. Dr. Mahajan was very chill and entertained my questions to get a better understanding of what was happening during the exam / make it comfortable. Both were very great to meet! And Laurel gave me a neat little quick lesson on how to read the prescription. Fantastic time!
Response from Warby Parker
July 21, 2026
Thank you so much for sharing this review! We hope to see you again soon.
joseph p
July 17, 2026
5 out of 5
Lennox was very helpful in choosing my glasses and went the extra mile to confirm my insurance coverage
Response from Warby Parker
July 17, 2026
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
Katie W
July 13, 2026
5 out of 5
Sam, Alyssa, Utopia, and Dr. Mahajan from Warby Parker Hilldale, Madison, WI were absolutely wonderful and such a GREAT help. They all made getting updated eye check and glasses SO easy and flawless. AND did it with such kindness and expertise. I cannot thank them enough for being simply fabulous. Warby Parker is lucky to have Sam, Alyssa, Utopia, and Dr. Mahajan. Appreciate you guys so much and a big THANK YOU! I cannot wait to receive my two pair of glasses. THANK YOU THANK YOU THANK YOU. :)
Response from Warby Parker
July 13, 2026
We are so glad you had a great shopping experience! We hope to see you again soon.
Ann M
July 12, 2026
5 out of 5
Great customer service and very friendly!
Response from Warby Parker
July 12, 2026
Thank you so much for sharing this review! We hope to see you again soon.
Claire M
July 04, 2026
2 out of 5
Love their selections, but every time I’ve gone to get an adjustment on the fit they end up not fitting correctly and crooked :/
Response from Warby Parker
July 06, 2026
We are very sorry you did not have a great experience, Claire. Reach out to us at reviews@warbyparker.com if you would like to discuss further — we would love to connect.
Diane C
July 03, 2026
5 out of 5
I highly recommend Warby Parker!
Response from Warby Parker
July 03, 2026
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Kevin M
July 02, 2026
5 out of 5
Best glasses place!!
Response from Warby Parker
July 02, 2026
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
mya b
June 25, 2026
1 out of 5
I got a new pair of glasses in Dec with the expensive transition lenses. I went into this location to have them adjusted by their staff. They are now forming a weird film in the corner of the lenses so i called to ask about how they will fix that and the very unhelpful rep I spoke with told me that scratch and crack was covered for 6 months so I would need to order new lenses or new glasses. Whats happening is neither of those things so it's WILD they would think I would ever consider spending $ with them again if I can't trust their products not to start falling apart not even a year in. I would avoid this organization/store. Clearly they don't care about having a quality product and standing by that.
Response from Warby Parker
July 14, 2026
We are so sorry to hear about your experience, Mya. This is absolutely not the experience we aim to provide, and we would love to follow up to make things right. Please reach out to us at reviews@warbyparker.com so we can connect further.
Kate B
June 28, 2026
5 out of 5
Courteous, helpful, and professional staff.
Response from Warby Parker
June 28, 2026
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Jennifer W
June 28, 2026
5 out of 5
I like Warby Parker selection and service quite a lot. Online and in-store questions are answered quickly. Products are excellent. My only negative is I live in an area with no WP, so having adjustments etc is a bit of a hassle.
Response from Warby Parker
June 28, 2026
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!
Jasmine H
June 27, 2026
5 out of 5
Great service all around. Highly recommend to others. Fast and easy eye exam, and attentive customer service.
Response from Warby Parker
June 27, 2026
Thank you very much for sharing this review! We are so glad you had an excellent experience.
Mercedes H
June 23, 2026
5 out of 5
Lennox was so helpful in getting an issue with an online order corrected. The issue was entirely on me for not stopping in but they still helped me resolve it quickly and expedited my order so it wouldn't be delayed past the original estimated delivery timeframe. I didn't catch the name of the sales person that helped with my PD when I first walked in but they were great too! Clean store, well stocked!
Response from Warby Parker
June 23, 2026
We are so glad you had a great shopping experience! We hope to see you again soon.
Rachel M
June 23, 2026
5 out of 5
I’ve been wearing prescription eyewear for decades, and this was by far my best optical experience. I visited towards the end of the day and it was very busy. Staff were knowledgeable, efficient, enthusiastic, and personable.
I need narrow frames and there was a great selection of them, which were clearly labeled. In contrast, I visited a competitor recently and narrow frames were not marked or organized in any way (I was told finding them throughout the store was trial and error).
I was able to make an eye exam on the same day, and the price of the exam and frames was excellent. I would highly recommend the Warby Parker location at Hilldale.
Response from Warby Parker
June 23, 2026
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!
Dave B
June 17, 2026
4 out of 5
Only problem is they don't accept cash.
Response from Warby Parker
June 17, 2026
We are so glad you had a great shopping experience! We hope to see you again soon.
emily s
June 15, 2026
5 out of 5
I had such an awesome customer service experience at Warby Parker Hilldale! Laurel greeted me almost immediately after I walked into the store and took so much time answering my questions and kindly providing feedback as I made her suffer through a glasses frames fashion show! I feel like I tried on half of the frames in the store and she was enthusiastic from beginning to end. She asked me very specific questions pertinent to both function and fashion and I am so excited to get my brand new glasses, as a first time wearer at almost 50 years old. I will recommend Warby Parker to all of my friends mostly because of the amazing service I got today from both Laurel and Lennox, the optician. Thank you!
Response from Warby Parker
June 15, 2026
Thank you very much for sharing this review! We are so glad you had an excellent experience.
LoTo M
June 03, 2026
5 out of 5
Friendly employee's and clean store. Great store
Response from Warby Parker
June 03, 2026
Thank you so much for sharing this review! We hope to see you again soon.
Ryan L
June 03, 2026
5 out of 5
Super friendly and helpful staff!
Response from Warby Parker
June 03, 2026
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!
Stephanie H
June 02, 2026
5 out of 5
The staff was so helpful and didnt make me feel rushed. Heidi made my visit so fun and even helped me decide what frame fit me best. There are so many great options it was hard to decide. Heidi was also very knowledgeable and explained all my options. This was the best experience i've had shopping for glasses and i will shop there for my next pair! Thanks Heidi!!!
Response from Warby Parker
June 02, 2026
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Lacey L
June 01, 2026
5 out of 5
Sam made my experience choosing new glasses easy and enjoyable. I was impressed by his knowledge of all the frames and the way he explained how the glasses should fit on your face. He made my experience which could have been overwhelming, fun and easy.
Response from Warby Parker
June 01, 2026
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Heidi S
June 01, 2026
5 out of 5
Our sales rep was super helpful and kind. He made shopping for new glasses a breeze!
Response from Warby Parker
June 01, 2026
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Abby A
May 31, 2026
5 out of 5
Wonderful staff great experience!
Response from Warby Parker
May 31, 2026
Thank you so much for sharing this review! We hope to see you again soon.
Kraig R
May 26, 2026
5 out of 5
Always enjoy the staff and buying glasses at the Hilldale location in Madison.
Response from Warby Parker
May 26, 2026
Thank you for sharing this review! We are so happy to hear you had a great shopping experience.
Jahlieh R
May 25, 2026
5 out of 5
Best place to get glasses. The staff is exceptionally helpful! I especially love the 30 day exchange policy. Stop in and get a new pair of glasses — you won’t regret it!
Response from Warby Parker
May 25, 2026
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!