Artist Kelsey Robinson created a refreshingly vivid original mural just for our store at Hilldale Shopping Center. Check it out while you shop for all your eyewear essentials.
Meet our top-notch optometrists
Our affiliated eye doctors combine best-in-class expertise with a relationship-driven, patient-first approach.
Dr. Leo Jiang
Introduction
Dr. Leo Jiang is a state-licensed optometrist who graduated from the Illinois College of Optometry (ICO) in 2023. Specializing in primary care optometry, Dr. Jiang uses cutting-edge technology and clinical expertise to perform a comprehensive eye health exam—prescribing eyeglasses, fitting contact lenses, evaluating eye health, and more for patients ages 4 and up.
Dr. Leo Jiang is a state-licensed optometrist who graduated from the Illinois College of Optometry (ICO) in 2023. Specializing in primary care optometry, Dr. Jiang uses cutting-edge technology and clinical expertise to perform a comprehensive eye health exam—prescribing eyeglasses, fitting contact lenses, evaluating eye health, and more for patients ages 4 and up.
Comprehensive exams starting at $85
We recommend an annual exam to help evaluate your vision, examine your eye health, and screen for other health issues. Plus, it gives you an opportunity to ask an expert optometrist any eye-related questions.
A detailed image of the surface of your retina for the doctor to assess your eye health and check for conditions like macular degeneration, glaucoma, and retinal detachments (available at most locations for an additional $35)
Thankfully, no—we have newer methods for measuring intraocular pressure now.
It's best to have this information handy:
A list of any eye- or vision-related symptoms you're experiencing
An overview of your and your family's medical history
A list of medications you're taking (non-prescription medications included)
Your vision insurance information (if applicable)
Any questions you'd like to ask the eye doctor
You should also bring any corrective lenses you're currently using—glasses and contacts—and a pair of sunglasses to wear afterwards in case your eyes are dilated during your exam.
A comprehensive eye exam includes tests for visual acuity, refraction, and binocular vision, as well as a full ocular health assessment. A retinal exam may also be performed, sometimes requiring pupil dilation. Learn more about what to expect here.
We recommend getting an eye exam once a year to evaluate your vision, examine your eye health, and screen for other health issues. Other factors may influence how often you get an eye exam, including your age, whether you wear glasses or contacts, and if your medical history puts you at higher risk for eye diseases.
We're in-network with most major vision carriers, like UnitedHealthcare, Davis Vision, Superior Vision, and some VSP plans. For other plans, like EyeMed and Cigna, we often work as an out-of-network carrier. (Not all optometrists accept all insurance plans. We can only confirm your coverage details during your visit.)
Glasses and contacts prescriptions typically expire one to two years after the prescription was written. This time frame may vary depending on your state's regulations and the risk of your vision changing more quickly.
Recent Google reviews from Madison, WI
4.7 out of 5(107 reviews)
Laura P
January 14, 2026
5 out of 5
Great experience! I was greeted right when I walked in the door. Friendly staff all around. Lots of stylish frames to choose from and the staff were super patient with me trying on LOTS of different frame options. Everyone answered my questions honestly and pricing was straightforward.
Response from Warby Parker
January 14, 2026
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Brian N
January 12, 2026
5 out of 5
Friendly, knowledgable staff. Bailey was great!
Response from Warby Parker
January 12, 2026
Thank you so much for sharing this review! We hope to see you again soon.
Helen M
January 08, 2026
5 out of 5
Customer friendly. Knowledge staff.
Response from Warby Parker
January 08, 2026
Thank you so much for sharing this review! We hope to see you again soon.
Jennifer D
December 30, 2025
5 out of 5
This is the first time I actually enjoyed a visit to the eye doctor. Highly recommend!
Response from Warby Parker
December 31, 2025
Thank you for sharing this review! We are so happy to hear you had a great shopping experience.
Joan D
December 30, 2025
1 out of 5
Not only did it take an exchange of 15! emails before I received a receipt, the glasses I received today don't fit at all, I can't find my prior review on the site, will be returning these glasses for the 30-day no-questions-asked return and refund, and cancelling my appointment for dilation, which I am told should've happened previously.
Response from Warby Parker
December 31, 2025
We are incredibly sorry to hear about your experience, Joan. This is not the level of service we aim to provide, and we will absolutely pass your feedback along to our team. If you would like to discuss your experience further, please reach out to us at reviews@warbyparker.com
Donna K
December 24, 2025
5 out of 5
Great selection!!! Easy to understand pricing!!!
Response from Warby Parker
December 24, 2025
Thank you so much for sharing this review! We hope to see you again soon.
BODYFARMdrummer
December 21, 2025
5 out of 5
Friendly knowledgeable staff! I usually dread going glasses shopping. I was in the store 20 min and was checked out and glasses are on the way. As long as they hold up, I'll definitely be going back.
Response from Warby Parker
December 21, 2025
Thank you so much for sharing this review! We hope to see you again soon.
Tony S
December 16, 2025
5 out of 5
OMG the staff here is amazing! Lennox and Sam are both so knowledgeable and friendly. Our eye exam was thoroughly enjoyable and I felt like they really care. Glasses are awesome and super affordable! I can’t say enough good things about this location!! Ten stars!
Response from Warby Parker
December 16, 2025
Thank you very much for sharing this review! We are so glad you had an excellent experience.
David P
December 15, 2025
5 out of 5
Great service, thanks Daisy!
Response from Warby Parker
December 15, 2025
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!
Alpesh P
December 15, 2025
5 out of 5
friendly Staff
Response from Warby Parker
December 15, 2025
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Jennifer G
December 13, 2025
5 out of 5
Warby Parker is the best- the quality is great. I’ve tried others but WP is the best combo of quality, style, and price.
Response from Warby Parker
December 13, 2025
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
Angie W
December 10, 2025
5 out of 5
I had a great experience in Warby Parker today. I was wowed by the terrific customer service I received. Laurel helped me. She was friendly and knowledgeable. I interacted with two other employees who were equally warm and helpful.
I ordered a pair of prescription glasses. I can’t wait to get them!
I absolutely plan to return in the future for my vision exams and to shop for glasses.
Response from Warby Parker
December 10, 2025
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Aviva M
December 04, 2025
5 out of 5
Everyone I worked with was knowledgeable, helpful, and friendly. The glasses fit so well. I have progressive lenses, and these lenses are precise. The frames are amazing - so many compliments.
Response from Warby Parker
December 04, 2025
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!
Katy W
November 24, 2025
5 out of 5
I needed glasses with progressive lenses for the first time in my life, and was shocked at how expensive those lenses are. Frames themselves are also often pricey. The glasses I got at Warby Parker are the best price I found in town, AND I'm really happy with the style selection. Plus, their staff is great, especially Laurel. I never felt pressured, but they were available to consult on what fit best or share their opinion on what they liked best. Awesome experience overall - thanks!!
Response from Warby Parker
November 24, 2025
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!
Mary J
November 22, 2025
4 out of 5
Very positive experience working with the staff at this location
Response from Warby Parker
November 22, 2025
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
Yulian C
November 22, 2025
1 out of 5
I went there to get two pairs of glasses. When I received them, they were not level. I asked the employee to adjust them, she was super rude and impatient about anything I ask her to do. The employee insisted this was because of my face shape was uneven. But I did not have this problem with my previous glasses. Then she adjusted them many times without success. She even rolled her eyes at us as if this was our problem. After all of this effort the glasses still didn’t sit right on my face.
We left but then we went back after 5 min because I paid so much money for them. I exchanged them with the pair that were on display and they fit better. I don’t know why they could not just adjust the original pair for my face.
I have been wearing the glass for half a year now. And they have been sliding down my nose everyday and still uneven. I have changed back to my previous glasses. I will never purchase from them again.
Response from Warby Parker
November 23, 2025
We are incredibly sorry to hear about your experience, Yulian. This is not the level of service we aim to provide, and we will absolutely pass your feedback along to our team. If you would like to discuss your experience further, please reach out to us at reviews@warbyparker.com
Gigi C
November 21, 2025
5 out of 5
Farah was exceptional customer service, so very pleasant, very knowledgable and a great stylist!
Response from Warby Parker
November 21, 2025
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
Beth W
November 21, 2025
5 out of 5
Laurel (the store manager) was AWESOME!!! She was so kind and informative. Had a great experience so I decided this was the place to order my glasses.
Thanks so very much Laurel.
Response from Warby Parker
November 21, 2025
Thank you very much for sharing this review! We are so glad you had an excellent experience.
Laurie F
November 17, 2025
5 out of 5
Friendly service. Great selection and prices.
Response from Warby Parker
November 17, 2025
We are so happy to hear you had an excellent experience! Thank you for sharing this review.
Alan R
November 09, 2025
5 out of 5
Always love coming to this location!
Response from Warby Parker
November 09, 2025
We are so glad you had a great shopping experience! We hope to see you again soon.
Kim I
November 04, 2025
5 out of 5
Outstanding customer service. Great pricing. Knowledgeable staff. I had an eye exam and I was impressed by some very up to date technology as well as the thoroughness of the optometrist.
Response from Warby Parker
November 04, 2025
Thank you for sharing this review! We are so happy to hear you had a great shopping experience.
Beth R
November 02, 2025
5 out of 5
Great prices and great service!!!
Response from Warby Parker
November 02, 2025
We are so glad you had a great experience with our team! Thank you very much for sharing this review — we hope to see you again soon!
Jocelyn B
November 02, 2025
5 out of 5
Heidi and everyone else at the Hilldale Warby Parker are absolutely fantastic individuals. I came in with my mum earlier in the week and after my eye exam, Heidi (along with another person who I can’t remember the name of, I’m sorry!) made us both feel so comfortable and really helped me pick some new frames that make me feel confident and fun — like a 1970s RV saleswoman (but make it fashion). I can’t recommend this location enough for the quality of the product, but the truly wonderful people who make the place so welcoming and who bring the fun to something that some people may find stressful. Heidi was a wealth of knowledge for my mum as well, as she got to know more about progressive lenses and how they’ve changed, which my mum has said she loved learning about. Love!
Thank you Heidi and everyone else who helped me and my mum throughout! We’ll be back 🤌
Response from Warby Parker
November 02, 2025
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
Muen W
October 22, 2025
5 out of 5
Love getting glasses from Warby Parker. Not only are the associates super helpful and nice, they also have a great warranty for their glasses. Nice place to get an eye exam as well
Response from Warby Parker
October 22, 2025
Thank you so much for sharing this review! We are so glad you had a great experience, and we hope to see you again soon.
Colleen C
October 21, 2025
5 out of 5
Stopped in just to try on some frames, but ended up finding a pair that I really liked. The sales staff was so friendly and helpful, they guided me through the whole process to order the glasses without actually having my prescription there. They make it easy to just upload it from home to complete the transaction. I would highly recommend
Response from Warby Parker
October 21, 2025
Thank you so much for sharing this review! We hope to see you again soon.